Troy Marshall receives BIF Ambassador Award

Troy Marshall (left) receives the Ambassador Award from Richard McClung, 2003 BIF President.

The Beef Improvement Federation (BIF) honored Troy Marshall with the Ambassador Award at the 35th Annual Meeting and Research Symposium in Lexington, Kentucky, on May 30, 2003. The prestigious honor is given to a member of the media each year for their efforts in helping cattle producers understand cattle performance testing and genetic prediction tools.

Troy grew up in Wheatland, Wyoming, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a Market Analyst for Cattle-Fax covering different regions of the country.

Troy also worked as Director of Commercial Marketing for two breed associations. These positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

Troy’s idea for The Seedstock Digest started when he was working towards a Master’s degree in the Beef Industry Leadership Program at Colorado State University. Troy published his first issue of The Seedstock Digest in July 2000. Troy is a visionary with a great grasp for all segments of the industry. He used this background and recognized a need for a "no nonsense" publication to provide cattle producers with key information in a concise and accurate format. He also saw the need for a publication that took a more in-depth look at key issues written by someone who truly understands the economics and challenges of the different industry segments in a factual, unbiased manner.

Troy has served as an editor for the weekly e-mail newsletter "The Cow/Calf Weekly" published by BEEF magazine, another highly respected industry publication. His writing has gained great respect, with articles reprinted in over 20 different publications. Several breed associations for whom he serves on a consulting basis have utilized his insight and expertise.

Troy takes science-based beef cattle materials and transfers this technology to producers. BIF is proud to have a strong friend and leader in their mix, as is Troy Marshall.

Nevertheless, Troy considers himself a beef producer first and foremost. That is what makes his perspective so unique. He runs an Angus and hybrid seedstock operation with his wife, Lorna, in Burlington, Colorado, along with their children, Wyatt, 6, Justis, 4, and Wynn, 3.